Affiliates vs. Regular Referrals
A standard referral link works fine for a single player sharing with friends, but the affiliate program is built for something bigger — content channels, communities, full marketing campaigns. Affiliates get their own tracking links, campaign-level reporting, and commission structures tied to volume and activity rather than a flat per-friend share.
Applying for Affiliate Access
Applications go through the Contact page individually — describe your audience and how you plan to promote, and access to tracking links plus an affiliate account gets set up from there.
Why Campaign-Level Data Matters
A personal referral link gives you one running number. Affiliate tracking breaks it down by campaign or channel instead, so you can tell exactly which link, page or promotion is converting rather than treating every visitor as one undifferentiated pile.
That granularity only really pays off once your volume outgrows what a single link can meaningfully show — which is precisely why this exists as its own tier rather than just a higher referral cap.